Servizi Qualificati is specialized in editing textual content for websites.
After an accurate and deep analysis, we design and perform persuasive texts and engaging content for websites.

An efficient communication can be called as such only when the message is fully received.
WRITING A TEXT AND PUBLISHING IT ONLINE, DOESN’T MEAN TO COMMUNICATE!
Communicating means “make known” or “inform”. So, information given, but not received, was not communicated.

The message sent through a website must be fully received. For this to happen, it is necessary to show consideration to the reader, using a true, clear, exhaustive but concise, complete, concrete, polite and educated text.

It is also important to show empathy towards the recipient of the message.

EMPATHY MEANS TO KNOW THE NEEDS OF THE CUSTOMER DEEPLY AND OFFER THEM SOLUTIONS, IN THE SAME WAY IN WHICH WE WOULD WNAT TO RECEIVE IF WE WERE THEM!

In order to communicate efficiently it is indispensable to ask:

• • • Which is the objective I wish to reach?
    • Which are the real needs and interests of my interlocutor?
    • Which are his features and priorities?
    • How do you wish and prefer to receive the information?
    • Which are the most efficient techniques of a correct communication method through the web?

    
    These questions can seem granted, but unfortunately, most people that create text and content for websites don’t even consider them!

    Remember:

    An efficient website is not an expense, but an investment that produces profit!!!

    The method for drafting efficient content

    Wikipedia gives the following definition of the word “to communicate”:

    “Communication means the process and the manner of transmitting information from one person to another, through the exchange of a message drafted according to the rules of a certain code.”

    In other words, any form of communication, oral as well as written, follows well precise rules.
    In turn, these efficient communication rules, are part of a certain method.

    IN ORDER TO DRAFT EFFICIENT, PERSUASIVE AND ENGAGING CONTENT, IT IS INDISPENSABLE, FIRST OF ALL, TO PERFORM THE FOLLOWING ANALYSIS:

    • WHICH IS THE PURPOSE OF THE COMMUNICATION
    • WHY OR FOR WHICH PURPOSE DO I WISH TO INTEREST THE READERS
    • HOW AND WHAT DO I WANT TO SAY
    • TO WHOM IS THE MESSAGE ADDRESSED
    • WHICH ARE THE COMPETENCES, KNOWLEDGE, POINT OF VIEW AND COMPREHENSION ABILITY OF THE RECIPIENTS OF THE MESSAGE
    • WHICH IS THE CONTEXT OF THE COMMUNICATION AND HOW DOES IT INFLUENCE THE MESSAGE SENT
    • WHICH ARE THE TECHNIQUES TO ADAPT THE MESSAGE TO THE ATTITUDE OF THE READERS
    • WHICH ARE THE REAL NEEDS AND WISHES OF THE READERS AND HOW CAN THEY BE SATISFIED
    • WHICH ARE THE ESSENTIAL ASPECTS TO COMMUNICATE
    • WHICH ARE THE READING TECHNIQUES THAT INDUCE INTEREST AND CURIOSITY
    • WHICH ARE, AND HOW CAN THE POSSIBLE OBJECTIONS OF THE READERS BE ANTICIPATED
    • HOW IS THE FRAGMENTED READING MANNER FAVOURED ALREADY DURING THE CONTENT DRAFTING STAGE
    • AND FINALLY… WHICH IS THE AVAILABLE CONTENT ON THE WEB IN RELATION TO THE COMPETITORS

    ONCE HAVING PERFORMED A DEEP ANALYSIS IT IS NECESSARY TO PERFORM VARIOUS OTHER OPERATIONS FOR DRAFTING EFFICIENT AND PERSUASIVE CONTENT, SUCH AS:

  • • ALWAYS KEEP IN MIND THE PSICHOLOGICAL MECHANISMS WHICH CHARACTERIZE THE READERS DURING THE ONLINE NAVIGATION AND CONSULT (one of the various psychological technicalities which characterize the web readers is to “want everything immediately” and “hate losing time”)
    • CREATING A SCHEME THAT COMPLIES WITH THE 5 COMMUNICATION MACRO PROCESSES (one of the main rules, which belongs to the processes of an efficient communication, is to create the need of the writer before proposing the solution)
    • DRAFTING THE CONTENT AND ARGUMENTS INTRODUCING THEM IN THE SCHEME AND ALWAYS CONSIDERING:
    • The choice, for each single word, of the proper vocabulary for the reader;
    • The reading simplicity and the clarity in understanding the message;
    • The logic and accuracy of the information;
    • The main ideas emphasized;
    • The proper introduction for each key concept;
    • The fluidity and simplicity of the communication;
    • The balance in the communication parts and the importance of both;
    • The originality and creativity of the content;
    • The flexibility of a message adequate for various customers and proper for various commodity categories;
    • The hypertextuality of the content;
    • The optimization of the texts for index purposes;
    • The methods for using and formatting the content;;
    • The objectives and purposes of the company
  • • ALWAYS USE PROPER ILLUSTRATIONS, EXPERIENCES AND REFERENCES
    • CONTINUOUSLY USE INSTRUMENTS THAT INVOLVE THE READER, MAKING THE CONTENT INTERRACTIVE
    • STRUCTURE CONTENT AND INFORMATION INTRODUCING INSTRUMENTS AND AIDS THAT ENCOURAGE THE VISITOR TO ACT
    • DRAFT TEXTS WHICH ARE ADEQUATE TO POSITIONING RESEARCH ENGINES. A TEXT WHICH IS NOT FOUND AND READ IS NOT USEFUL! IN ORDER TO BE WELL POSITIONED IN THE RESEARCH ENGINES AND, SUBSEQUENTLY, FOUND BY THE READER, THE TEXT MUST BE:
    • Unique, original and exclusive! (a lot of people publish texts and contents fully or partially copied and this reduces their efficiency and traceability a lot)
    • Attractive and useful!
    • Practical and profitable!
    • Explanatory and informative!
    • Interactive and connected!

    HOW WE DEVELOP PROPER AND QUALIFIED TEXTS AND CONTENT

    

    Considering all the above specified features and many others, we are developing content for really fit and efficient content for websites.
    The fitness and quality of the contents of a website represents one of the main discriminating aspects which google, and other research engines, assess and analyse to determine the position of the website. The google policy is strongly centred and focused on features and properties of the web texts and contents.
    For this it is necessary for our authors and copywriters to relate constantly, working in close contact with the SEO team that deals with the indexing of the website.
    The texts must be fluent and persuasive, but at the same time suitable with the principles and rules of the research engines in order to obtain an excellent position on the web.

    Are you looking for competence and professionalism in the reaction and drafting of text and content for your website?
    ENTRUST YOURSELF TO AN EXPERT, PROFESSIONAL AND QUALIFIED TEAM!
    THIS SHALL HAVE A SIGNIFICANT INFLUENCE ON YOUR OBKECTIVES AND ON THE RESULTS YOU SHALL OBTAIN!

    • Call the +40 745686246, or fill in the contact request form and establish an appointment with one of our referents for free consultancy.